The Zara Business Plan Marketing Essay

The Zara Business Plan Marketing Essay Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores, located in the main commercial areas of cities across Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of todays men and women. Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special sensitivity for fashion. Due to the growing of the clothing industry and the enormous unmet need in the market in the Puget Sound, we see the long-term expansion and potential of Zara throughout the Northwest. We are visionaries who see Zara as an extreme financial launch. By achieving its sales targets, Zara will position itself for exceptional profitability and self-funded growth. With our plans of Zaras expansion in South Centre Mall, our plan is to generate revenues of $7,094,763 by 2008. Management of Zara is seeking an investment of $800,000 in addition to the $150,000 already invested by the founders. Proceeds will be reinvested into the expansion of Zara into new markets and products. Purpose Approach The purpose in business is to maintain the responsiveness to the changing trends in consumer tastes through creating new designs fast that are suitable for all customers at an affordable price. In the ongoing expansion process we have decided to move into the Puget Sound Region because of the many advantages that could be exploited. We have considered several elements that we have learned throughout the semester and applied them in our decision making process. Worth of ZARA We have created a payroll chart for the just the four owners that will be our only staff, which the profit is divided evenly for all four owner. Accounting for the identifiable logo and the cost of operations our acquisition proposal would be $#######. This figure is derived from our analysis, where we multiplied our average monthly sales figure by eight percent because we included the branding of Zara and it helps us minimize our risk by not overspending. The total cost of revenue for the first year of opening is estimated at $350,000.00. Estimate Business Cycle Comparative Statement Current Assets Current Liability Working Capital Long Term Liability Zara Income Statement Lease (including Insurance and other Expense) Operating Expense Tax for cost of revenue Total Expense Payroll Hourly Wage Hours Gross Pay Tax Managers / Owner (4) N/A 4,160 Yearly Total Balance Sheet Asset Cash AR Inventory Equipment Three departments Men Æ’Â   Son Women Æ’Â   Ashley Children Æ’Â   Justin Open Shift Æ’Â   Justin Closing Shift Æ’Â   Huy Three Sunday unless holiday or event We agree on that we as the owner are the only worker in our newly franchise Zara store. Cost distributes Lenders Suppliers Government -Assumption 8.8%- How much inventory needed? Starting Inventory Number of Employee South Center Mall Mall hours 10:00 am 9:30 pm Monday to Saturday 11:00 am 7:00 pm Sunday 80 hours open per week 52 weeks in a year 80 X 52 = 4160 hours open in a year 2467.56 X 12 = 29610.72 / 4160 = 7.12 transaction per hour Price of Space $27.76 per square feet Size of space 4000 square feet 4000 X $27.76 = $111,040.00 $111,040 / 45 = 2467.56 transaction Price Range per Item $35.00 to $79.00 Asset 640 item on displace and for sale Piece $8.00 Mark-up $2.08 $10.08 Mark-up 26% Children Selling Price $35.00 $57.00 $79.00 Mark-up $9.00 $15.00 $29.54 Cogs $44.10 $71.82 $99.54 Total Cogs $215.46 Revenue $171.00 Profit 45 Contract Specifies All included Utilities Water / Sewage / Garbage Insurance $111,040 X 12 = $1,332,480 rent per year Bank of America Available for amounts up to $100,000 Provides a one-time lump sum with fixed monthly payments Quick approval process Lets you borrow without using your business or personal assets as collateral Competitive, fixed rate of interest Maximum term up to 5 years Set the stage for the success of your practice. 100% practice financing plus working capital available Buyer/Seller referral network Demographic site analysis Fixed and variable rates with terms up to 15 years Deferred, graduated, and interest-only payment plans available Combined practice and real estate loans available Financing for equipment, cabinetry, and office furniture, fixtures, and supplies Financing for renovations and construction Financing can include architecture, design, and management consulting fees All terms and features subject to credit approval. Some restrictions apply. Zara Operations To be successful in providing high quality products to all of our customers at a price that is affordable we selected our locations based on the locations that are similar to those of other Zara stores. Our strategy is to move from city to city while continuing the business practices used by Zara and implementing information technology. Our preference in location is derived from the closeness to the entertainment, financial institutions, art museums, and upscale restaurants. This preference allows us to reach numerous customers because it would be located in areas that people will either drive or walk passed. While receiving the attention provided by our friendly personable salespeople, customers will enjoy our in-store coffee shop and the ambiance that is created by our interior designers. We intend to utilize information technology to flatten the hierarchical structure of management, thus, granting our employees more decision-making power and responsibility. Exploiting information technology through implementation of TPS and DSS will enable us to organize information that can be used to improve the decision-making quality. Customers could use our online store to receive reminders of birthdays and other holidays, so that they can send gifts as well as getting the news on the new styles to be release in the near future. We have created our website with the goal of making it east to use, therefore, allowing customers to participate in sales promotions as well as providing feedback on products. They could also view the feedback of other customers. The website can also be customized to fit the customers shopping behaviors. (pp. 295) Future Potential of ZARA This business has a lot of potential. We could possibly incorporate different marketing strategies although the one used has proven to be successful. Zara could also develop an online website. Through the online store we will sell our products and do some pre-marketing of new products before they are released in addition to collecting consumer responses about the products. Another potential factor that we have considered is to open discount stores that would allow the business to sell the surpluses in inventory. This will enable us to become more efficient. The areas we have chosen for the location of our stores are downtown Seattle, Bellevue Square, and the South Center Mall in Tukwila. These areas fit the needs of surrounding businesses, our staff members, the seasonal shoppers, and the vacationing tourists. The selected areas also offer a wide variety of restaurants, tourist attractions, and entertainment, which could prove to be an advantage. (pp. 331-332) Zara Investment Recommendations Considering the risks involved of opening a business, we are confident about the future profitability, so we highly recommend the purchase of Zara. We are confident about our recommendation because we would be entering into a franchise that has maintained its success, opened its retail stores in great locations, and utilized the products of the research and development in our business practices. These actions translate into great potential for profitability because many of the practices have already been proven to be effective. Another advantage could be created by the implementation of information technology that will improve processes and performance amongst internal customers. Looking at the future potential of the business allows us to be confident in our decision as we embrace the expansion of Zara into the Puget Sound region.

Aikido & Sport

Aikido is a martial art and a way of life from Japan which is a result of many years of research, practice and development. It is unique among Japanese martial arts because it emphasizes the importance of achieving complete mental calm and control of one's own body to master an opponent's attack.It is not only concerned with how to defeat an opponent but how to live our daily lives as well.It is also known for emphasizes the spiritual and philosophical development of its students.   Aikido offers specific benefits such as responsibility, respect, and confidence in training and in life. Aikido training consists of five parts: Tai, Ki, Toku, Chi and Joshiki.These five principles of aikido are found in every technique and method. Simultaneous development of these elements leads to ideal personal development.The first element of aikido training is bodily realization or Tai training. This comes foremost in the practice of martial arts. It aims to develop the physical aspect through the practice of the principle of oneness in techniques.This part of Aikido training is for all-around physical fitness, flexibility, and relaxation. Its purpose is to strengthen and purify our bodies. Through physical mastery, we gain the power in the breath of heaven and earth or â€Å"kokyuryoku.†The development of the body, is to help us carry out the activities we must do to be good people and help others in our society. We use it to live and help others. The stronger a person’s body is, the more things one can do and learn, thereby strengthening both mind and body.The second part of the Aikido training is Ki development or mental realization. Ki is the Japanese word for Life Force, which focuses around the development of energy and unification of mind and body through discipline. This discipline starts with learning to use physical energy correctly in the Aikido movements. With practice, agreement and synchronization of body andAikido  Ã‚  Ã‚  Ã‚   2mind develops gr adually and the process of realization begins. Once self-confidence and awareness of being at one with the universe is increased, then fear loses its meaning, thus the start of true spiritual strength. The stronger the person’s ki, the stronger they will be physically, mentally and emotionally.The third focus of Aikido training is achieving moral and ethical realization. This places the principle of oneness with the universe into everyday living.The development of ethics is to help us become better social beings and to live harmoniously in society and nature. Thus all the trainings and teachings in Aikido should be incorporated to our daily lives to attain the path of truthfulness and thus attain oneness with the universe.The fourth focus of Aikido training is spiritual or wisdom realization, also called as Chi which means the development of wisdom through coming to know the truth of oneness. It is having the right intentions through right understanding. It means not having t o look for conflict but simply living Aikido not as a weapon but as a guide.The last principle of Aikido training is Joshi or Common sense development. It is often defined as the recognition of and respect for all living things. The nurturing of common sense is to help us to continuously learn as we live.With common sense, we would know how to act when we face a totally new situation or environment which would allow us to face the future without fear. The better our common sense, the easier it is to deal with uncommon things.The purpose of Aikido is not simply to teach defense. It is to develop oneself to become a better individual that will fit better in society, and consequently improving society itself. The self defense aspect is just an additional benefit of Aikido. The five principles of training lead to the most important functions of aikido which are spiritual discipline and physical mastery.Aikido  Ã‚  Ã‚  Ã‚   4ReferencesDobson, T., & Miller V. (1993). Aikido in everyday life: Giving in to get your way. California: North Atlantic Books.Crane R., & Crane K. (1993). Aikido in training: A manual of traditional aikido practice and principles. Berlin, New Jersey: Cool Rain Productions.  Tohei, K. (1978). Ki in daily life. USA: Japan Publications.Mitsugi, S. (1989). The principles of aikido (Wellington, I. Ed.). Boston, Massachusetts: Shambhala.Wildish, P. (1999). Principles of aikido: The only introduction you’ll ever need. USA: Thorsons.Stevens, J. (1999). Training with the master: Lessons with Morihei Ueshiba, founder of aikido. Boston, Massachusetts: Shambhala.Homma, G. (1990). Aikido for Life. California: North Atlantic Books.

Poverty in the UK Essay

In 1886, Charles Booth investigated the extent of poverty in London. His was the first systematic sociological study of poverty in the UK. The results, presented in 1902-3, documented the living and working condition of the London poor. Adopting a relative approach to poverty — which was defined as the inability to meet the usual standard of life — Booth estimated that the level at which poverty set in for a family of two adults and three children was 21 shillings per week (? 1. 05 today). Booth estimated that 30. 7 per cent of London’s total population were in poverty. Around the same time, adopting an absolute perspective on poverty, Seebohm Rowntree investigated the state of the poor in the city of York in 1899. He highlighted the minimum standard of living which fulfilled people’s biological needs for food, water, clothing and shelter. This is also referred to as the subsistence level. Rowntree subsequently drew up a list of those minimum personal and household necessities required for survival and established two categories of poverty. Primary poverty is when the person is unable to acquire the minimum necessitates, secondary poverty is when a portion of the person’s total earnings is absorbed by other useful or wasteful expenditure such that it is not possible to maintain the minimum standard. Poverty can be defined in several ways, Booth took a relative approach and Rowntree took an absolute approach. In the post-war era, there has been a more pronounced shift from viewing poverty as predominantly a monetary and economic phenomenon to regarding and acknowledging its more qualitative and subjective aspects. By the end of the 1950s, the period of rationing and shortages was over and, with almost full employment, the UK seemed ‘never to have had it so good’. Yet, by the 1960s, a number of social policy academics close to the Labour Party (such as Tawney and Townsend) raised the issue of the continuing existence of poverty in a period of greater prosperity. Townsend questioned absolute definitions of poverty (such as those of Rowntree) which were outdated and failed to take account of the problems some people had in fully participating in society. Townsend’s definitive work on poverty in the UK in 1979 (Townsend 1992) went beyond an absolute definition based on physical needs, to view poverty in relation to a generally accepted standard of living, in a specific society, at a particular time. Individuals can be said to be in poverty when they lack the resources to obtain the types of diet, participate in the activities and have the living conditions and amenities which are customary, or at least widely encouraged and approved, in the societies which they belong. (p. 31) Townsend suggested a definition that was closer in tune to the concept of citizenship — poverty constituted a lack of resources that would enable a person to able to participate in the normal expectations and customs of a society. This kind of definition also would imply that the indicators of poverty can change over time in order to embrace changes in society. In the 1960’s, Townsend used the example of not being able to afford a proper Sunday lunch as an indicator of poverty. The idea of a Sunday roast meal might not be so relevant today because of changes in family life and the way people gather together, and therefore is not so much an integral aspect of what people can be expected to do normally. On the other hand, Townsend’s indicator of giving presents to near members of the family for birthdays or Christmas still holds. In his 1979 work, Townsend identified twelve items he believed were be relevant to the whole population, and gave each household surveyed a score on a deprivation index. The higher the score, the more deprived was the household. Townsend calculated that 22. 9 per cent of the population fell under the threshold of deprivation (Giddens 2006). When talking about poverty, researchers usually base their work on measures of deprivation rather than the identification of poverty by itself. The existence of deprivation is taken as a surrogate for the existence of poverty. People are said to be deprived materially and socially if they lack the material standards (diet, housing ad clothing) and the services and amenities (recreational, educational, environmental, social) which would allow them to participate in commonly accepted roles and relationship within society. The compass of poverty is complex, embracing the unemployed, those on low pay or in insecure work, the sick, the elderly, and the unskilled. Some minority ethnic groups also come into the picture, for example, Pakistanis and Bangladeshis in the UK have, in general, high rates of poverty compared to other groups (Giddens 2006). Absolute poverty assumes that it is possible to define a minimum standard of living based on a person’s biological needs for food, water, clothing and shelter. The emphasis is on basic physical needs and not on broader social and cultural needs. Rowntree’s studies of poverty in York in 1901, 1936, and 1951 used such an approach to poverty. But another way of viewing poverty is of relative poverty, which goes beyond biological needs, and is not simply about a lack of money but also about exclusion form the customs of society. Relative poverty is about social exclusion imposed by an inadequate income. Social exclusion is a broader concept than poverty encompassing not only low material means but the inability to participate effectively in economic, social, political and cultural life, implying alienation and distance from the mainstream society (Giddens 2006). Social exclusion may both be a precursor to poverty and an important consequence of it. In 1984, Mack and Lansley study established that the poverty threshold covered not only the basic essentials for survival (such as food and shelter) but also the ability to participate in society and play a social role: for the first time ever, a majority of people see the necessities of life in Britain in the 1980s as covering a wide range of goods and activities, and†¦ people judge a minimum standard of living on socially established criteria and not just the criteria of survival or subsistence. (Mack & Lansley 1985 : 55) In the 1980s, the discussion of poverty turned increasingly to the notion of polarisation and to the shrinking portion of the UK cake held by the poorest. Poverty and wealth are not simply the ‘bottom’ and ‘top’ of the income distribution, they are polarised social conditions (Scott 1994). Income polarisation was also compounded by a number of policy measure introduced in the 1980s, such as a reduction in the level of income tax for high earners and increasing use of indirect taxes. Academics showed that polarisation and social disparities were growing between those who had benefited from the measures of the successive Thatcher administrations and those who had lost out, while the Thatcher government as the time tried to deny the excesses of Thatcherism. According to an analysis of the Child Poverty Action Group, in the regime of Margaret Thatcher, more than 63 billion has been transferred in subsidies from the poor to the rich (Oppenheim and Harker 1996) Research in the 1990’s on the distribution of wealth and poverty in the UK has been produced under a Joseph Rowntree Foundation research initiative. This research highlighted that the number of people living in households with under half the national average income fell between the early 1960s and 1970s from five million to three million, but then rose to eleven million in 1991, to a point where one in five households were living on under half the national average income. The number of individuals under 60 living in households without paid work has more than doubled – from 4.1. million, or 8 per cent, in 1979, to 9. 4 million, or 19 per cent by the mid 1990s. This has been accompanied by a widening gap in the incomes of households in paid work and those out of paid work. In 1997, 12 million people in the UK (almost 25% of the population) lived below the poverty line, defined as under half the average wage, and two out of five children were born poor. Today, according to OECD (Organisation for Economic cooperation and Development), Britain has one of the worst poverty records in the developed world (Giddens 2006). According to the latest available statistics, nearly 1 in 4 people in the UK – amounting to 13 million people – live in poverty. This includes nearly 4 million children – signifying a shocking 1 in 3 ratio (Oxfam GB 2003). The explanations that have been offered as causes of poverty fall under two categories, individualistic theories and structural theories. Here we will focus on the former. Individualistic theories identify the main causes of poverty within individuals themselves. Social and cultural factors are not entirely discounted, but more emphasis is place on inappropirated individual behaviours. There are three main types of individualistic theories. Orthodox economic theory: This theory proposes that poverty can be explained by the economic deficiency of the individual . Harold Lydall argues that the general abilities of men in the labour force determine the distribution of incomes. These abilities are assumed to be created by genetic, environmental and educational factors. To reduce poverty, policies need to target individuals’ own value systems, to develop their own personal qualities in a manner that makes them more capable and efficient. The individual is poor because he has not maximised his true potential in the labour market. Minority group theory: Minority group theory originate from the earliest studies of poverty based on the findings of Booth and Rowntree. These pioneering social scientists did not attempt to discover the causes of poverty, merely the characteristics of certain groups of poor people. Minority group theory has largely constructed its explanation for poverty through examining the characteristics of the poor – for example, being old, being married with dependent children. Going beyond such demographic indicators, the theory implicates alleged ‘faulty’ characteristics. The classification of ‘ar-risk’ groups has prompted policy makers to implement a benefit system to ensure that the most basic of needs are met, without encouraging idleness or apathy. The poverty policies of successive governments have often informed by minority group theory. Subculture of poverty theory: Subculture of poverty theory is derived form a number of anthropological and sociological studies, particularly, the work of Oscar Lewis. It was Lewis who in 1959 introduced the term ‘the culture of poverty’ in an effort to draw an analogy between the Mexican lower class families and those in other parts of the world. He attempted to explain the phenomenon of the persistence of poverty in different countries. The basic idea has its roots in the Chicago School of Sociology and the work of Robert E. Park. According to Park the patterns of the neighbourhood, and the slum in particular, once they come into being, take on a life of their own and are to a great extent self-generating and self-perpetuating. A sociological process known as labeling also underpins this phenomenon. Labelling somebody negatively may also lead to increased surveillance or segregation from the wider community which further increases (and even creates) the predicted behaviour (Fulcher and Scott 2001). These processes, whereby people tend to live up to the expectation of others are known to be self-fulfilling. Oscar Lewis implies a similar understanding in his formulation of the notion of the culture of poverty. Lewis claimed that poverty affected the very personality of slum dwellers. The poor tend to be at once apathetic yet alienated, happy-go-lucky yet miserable. Other negative characteristics that mark the psychological orientation of poor people include laziness, being unambitious, being disorganised, and fatalistic. To fight poverty at its roots, such psychological tendencies need to be gradually eroded, with more positive attitudes taking their place. Much work also needs to be done on making the destitute people more attractive to their potential employers, in terms of skills and educational qualifications. Substantial and sustained reductions in poverty depend on raising the level of qualifications among older teenagers and young adults in the bottom quarter of educational achievement. Lack of progress here is a major concern for longer term progress on reducing poverty. (Joseph Rowntree Foundation 2006) References: Giddens, A. (2006). Sociology. Cambridge : Polity Press Fulcher, J. & Scott J. (2001). Sociology. Oxford : Oxford University Press Joseph Rowntree Foundation. (2006). Monitoring poverty and social exclusion in the UK 2006. Retrieved 20 March 2007 from http://www.poverty. org. uk/reports/mpse%202006%20findings. pdf Mack, J. & Lansley, S. (1985). Poor Britain. London : Unwin Hyman Oppenheim,C. & Harker, L. (1996). Poverty: the Facts, 3rd ed. London : Child Poverty Action Oxfam GB. (2003). The facts about poverty in the UK. Retrieved 20 March 2007 from http://www. oxfamgb. org/ukpp/poverty/thefacts. htm Scott, J. (1994). Poverty and Wealth: Citizenship, Deprivation and Privilege (Longman Sociology Series). London : Longman Group United Kingdom Townsend, P. (1992). Poverty in the UK. Berkeley : University of California Press

Seasonal Affective Disorder - 869 Words

Alaskans experiences on average about five hours of sunlight during the winter months, sometimes living in Alaska during the winter can take its toll on a person. The year 1984 was when Seasonal Affective Disorder first became known in a research paper at the National Institute of Mental Health in Bethesda, Maryland. Seasonal Affective Disorder mainly affects people in the winter season, but can also affect people during the summer seasons. Seasonal Affective Disorder is best understood as a form of depression that affects people in the winter and, less commonly, in the summer. This paper will help provide a better understanding of S.A.D. and how it affects people living in Arctic climates. Seasonal affective disorder is a form of†¦show more content†¦McMahon , et al, 2014). Another factor that can play into S.A.D. is melatonin, which helps with sleep and wake cycles. Rosenthal, et al, notes how the pineal gland, the gland that produces melatonin, will react to dark surroundings with drowsiness that can lead people to being lethargic (as cited in Melrose, 2015). When melatonin increases and serotonin decreases, the offset of the proteins can cause circadian rhythms to be disrupted, which is the bodies â€Å"24 hour† clock. Researcher Melrose writes that â€Å"†¦circadian rhythms respond to the rhythmic light-dark changes that occur daily and throughout each of the seasons.† (2015). People with S.A.D. disorder normally find that their circadian rhythms are off beat and timed differently with day lengths, for example feeling tired in the middle of the day while being wide awake or feeling wide awake when it would normally be time to sleep. Treatments that follow with the diagnose of Seasonal Affective Disorder are antidepressant medications, light therapy, vitamin D and counseling. Cheung, et al, (as cited in Melrose, 2015) reports their findings with the antidepressant, fluoxetine and discovered that the medicine was just as effective as light therapy. Light therapy is typically used in the mornings to help with circadian rhythms to help set the persons â€Å"clock†. Light therapy usually consists of people sitting in front ofShow MoreRelatedSeasonal Affective Disorder2032 Words   |  8 Pagesvaliantly try to diet. People can often find it difficult to focus at work or in a relationships, feel down in the dumps, or maybe even depressed. If a person says yes to any one of these criteria, than they may be experiencing a disorder called Seasonal Affective Disorder (S.A.D), or also known as the winter blues. A current study shows that the population that lives in the Northern America and European. In its very bas ic form, S.A.D effects 6% of all Americans suffer from this distress, SeasonalityRead MoreSeasonal Affective Disorder Essay1091 Words   |  5 PagesSeasonal Affective Disorder Seasonal Affective Disorder, or SAD, is a common problem of people living in northern United States. People who are affected by this disorder commonly suffer from depression, lethargy, inability to concentrate, overeating and weight gain. People from the north tend to suffer more from this disorder because of the shortened days. It appears, that due to the deficiency of sunlight some people suffer from these symptoms. The shortened days have a hormonal effect onRead MoreTheoretical Explanations on Seasonal Affective Disorder2866 Words   |  11 PagesEssay Question: A review of different theoretical explanations on Seasonal Affective Disorder (SAD) Introduction: This review will demonstrate a critical awareness of research-based literature in the field of Clinical Psychology and review theoretical explanations on Seasonal Affective Disorder (SAD). SAD can be referred to in many different ways. The most famous include â€Å"winter depression†, â€Å"winter blues† or â€Å"seasonal depression† (Rosenthal, 1998; Marshall and Cheevers, 2006). However, other namesRead MoreFactors Affecting Seasonal Affective Disorder1571 Words   |  7 Pages1. 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It nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; McClain 2 seemed simple to me at first, yet when I learned more about the disorder and the people who it affectedRead MoreEssay about A Critical View of Seasonal Affective Disorder2270 Words   |  10 PagesA Critical View of Seasonal Affective Disorder Abstract This paper is intended to be a critical view of Seasonal Affective Disorder. In order to understand fully the biological and psychological components of the disease, as well as its possible causes and treatments, it is necessary to compile and interpret previously conducted research. Such is the purpose of this paper. First, the symptoms of Seasonal Affective Disorder will be explained and illustrated using data and case studies. SecondRead MoreDifferent Methods Of Preventing Vitamin D Deficiency And Seasonal Affective Disorder1742 Words   |  7 PagesSeasonal affective disorder is a mood disorder characterized by depression, which occurs around the same time every year (Partonen, 1998). It is hypothesized that being deficient in vitamin D is a reason for having seasonal affective disorder. We have researched four different methods of preventing vitamin D deficiency and seasonal affective disorder. The most used methods of achieving adequate vitamin D levels were found to be indoor tanning, natural light, light therapy and vitamin D supplementationRead More Seasonal Affective Disorder: A Clear Link Between the Outside and the Inside of the Brain2521 Words   |  11 PagesSeasonal Affective Disorder: A Clear Link Between the Outside and the Inside of the Brain And God said, Let there be light; And there was light. And God saw that the light was good; And God separated the light from the darkness. God called the light Day, and the darkness he called Night. And there was evening and there was morning, one day. (Genesis 1:3-5) (1) The sun has been an endless source of inspiration, both physical and spiritual, throughout the ages. For its light, warmth, andRead MoreDraft 2.1 Seasonal Affective Disorder (SAD), is defined as â€Å"a cyclic illness characterized by500 Words   |  2 PagesDraft 2.1 Seasonal Affective Disorder (SAD), is defined as â€Å"a cyclic illness characterized by recurrent episodes of fall/winter depression alternating with periods of spring/summer euthymia (norma l mood) or hypomania (mild elation and behavioral activation)† (2). There has been much research done to support the SAD and to find effective treatments for the annual malady such as bright light therapy. SAD generally occurs in the winter months, beginning around November and ending around March. PeopleRead MoreDepression And Seasonal Affective Disorder885 Words   |  4 Pageshealth and optimal functioning are, of course, very important in any discussion of public health. Depression and more specifically Seasonal Affective Disorder (SAD) can happen to anyone, and it is important to be treated when experiencing health problems like these. While I have never experienced seasonal depression, its temporal nature and the treatment of the disorder interest me. I researched SAD when I considered studying it as a topic for my undergraduate senior thesis. During the thesis preparation