Changes In Company's Culture Research Paper Example | Topics and Well Written Essays - 2000 words

Changes In Company's Culture - Research Paper Example This paper stresses that there is a strong relationship between culture and performance. A supportive culture enhances the organization’s competitive advantage in terms of higher outputs, improved profits, increased employee retention and enhanced working environment. Culture determines employee attitudes, their motivation and consequent organizational performance. This paper has highlighted change in organizational culture, the two levels of organizational culture, the use of culture measures in change situations, failure to achieve organizational culture change, and implementing the process successfully. Sustainable organizational change cannot be effectively implemented by structural or systemic changes to the organization. On the other hand, it is brought about by powerful techniques that work successfully through strong communications with employees. These communications convey both the means by which the organization will change the way it functions and about the new cultural goals of the organization. Effective organizational change occurs when completely new climates and cultures are created and maintained by the company. Different types of climates and cultures may be equally effective for different organizations according to their industry, markets and nature of their workforce. To ensure successful cultural change management in an or ganization, and to break the spiral of dysfunctional failures, the climate and culture levels offer numerous opportunities for the company’s management to bring about sustainable change.